“The function of good software is to make the complex appear to be simple.” – Grady Booch

Simply Advanced, LLC was founded by two graduates of University of South Florida. The idea to provide mobile app development and services began in 2011 and Simply Advanced, LLC became a fully formed company in 2013. The mission is simple, build simply advanced apps. Currently, SA mainly works on their in-house apps, such as SA Unit Converter and LTE Discovery, though occasionally they may provide design and development consulting services for others.

You can find most of our published apps at apps.simplyadvanced.net.

Danial Goodwin (co-founder, lead developer) is a computer engineer and first self-taught programming as a freshman in high school. When not teching, Danial is addicted to learning everything and loves playing volleyball. One of his special talents is reaching things in high places. His personal blog is at anonsage.blogspot.com.

Spence Southard (co-founder, project manager) is actively pursuing a Masters degree in Computer Science and is a Microsoft Student Partner. He’s already acquired a bachelors in Mass Communications and has expert marketing skills. When not studying, he can be found developing more apps and thinking how to solve world problems. Spence is a jack-of-all-trades. His special talents includes multitasking and speed reading.